![](https://assets.bonappetit.com/photos/6616c6f38ecd0fbcf89fe97c/16:9/w_1280,c_limit/chili-crips.jpg)
Momofuku is facing intense backlash after demanding small businesses to stop using the trademarked terms “chili crunch” or “chile crunch.” But the legal battle could be a “slam dunk,” a trademark lawyer tells Bon Appetit.
https://www.bonappetit.com/story/momofuku-chili-crunch-war
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