How Did Momofuku Even Trademark Chili Crunch at All? An IP Lawyer Explains



Momofuku is facing intense backlash after demanding small businesses to stop using the trademarked terms “chili crunch” or “chile crunch.” But the legal battle could be a “slam dunk,” a trademark lawyer tells Bon Appetit.

https://www.bonappetit.com/story/momofuku-chili-crunch-war

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