How Did Momofuku Even Trademark Chili Crunch at All? An IP Lawyer Explains

Momofuku is facing intense backlash after demanding small businesses to stop using the trademarked terms “chili crunch” or “chile crunch.” But the legal battle could be a “slam dunk,” a trademark lawyer tells Bon Appetit.

https://www.bonappetit.com/story/momofuku-chili-crunch-war