Pyer Moss’s Kerby Jean-Raymond Will Lead Reebok’s Latest Venture

Kerby Jean-Raymond, the 2018 CFDA/Vogue Fashion Fund winning designer behind Pyer Moss, is extending his two-year partnership with Reebok into a permanent role. On Tuesday, the athletic brand announced Jean-Raymond will serve as the artistic director for its new division, Reebok Studies ___ (the blank space will feature the name of each collaborator).“When I pitched the concept of ‘Studies___’ to Reebok, it was largely because I was inspired by their roster of talent,” Jean-Raymond said in a press release. “What we are creating with ‘Reebok by Pyer Moss ’ is amazing and I wanted to share that vision across the entire company. My vision is to not only work with existing Reebok talent and partners; it’s also to champion new ones,” he continues. “Having my own division at Reebok allows me a way to provide a pathway for bringing in designers, artists and personalities that we feel can marry well with the Reebok brand. As the first designer to ever work with Reebok in th