Kim Kardashian Addresses Kimono Brand Name Controversy



Kim Kardashian may have won the battle against Missguided\'s fast-fashion knock-offs but she lost the war when she named her forthcoming shapewear line, Kimono. On Monday, the Wall Street Journal released its first ever digital issue with the reality star as its cover girl and she\'s speaking out about the ordeal.“I heard it, and it instantly clicked with me,” Kardashian West tells WSJ of the word “Kimono” prior to hashtag #KimOhNo trending on Twitter. “It started with the Kim pun. And I think ono means ‘one,’ ” she said at the time. “The Kim part I thought was, like, clever. I’ve always been a little bit more minimal when it comes to branding and I just think that incorporates me, but also, like, one.”She acknowledges the name should have been researched thoroughly first. “You would think we would have obviously thought it through a little bit deeper,” Kardashian West tells WSJ over the phone after her public apology. “I’m the first person to say, OK, of c

https://www.refinery29.com/en-us/kim-kardashian-kimono-controversy?utm_source=feed&utm_medium=rss

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