Gucci's Latest Campaign Is A Tribute To The Heyday Of Ready-To-Wear



Gucci ’s fall/winter 2019 campaign has arrived. And creative director Alessandro Michele wants us to focus on the clothes. The campaign pays homage to the evolution of prêt-à-porter through four decades, from the 1950s to the 1980s, a period when ready-to-wear was at its creative peak before the rise of the internet and fast fashion.“The fabula of fashion, however, begins at the drawing table, then moves to the workshops, during fittings, trials and fault finding,” Gucci stated in a press release about the campaign. “It is a tale of manual and material skills, the result of a specific know-how that today we tend to discount, to take for granted.”Shot by Glen Luchford, a frequent collaborator of Michele’s, the campaign features the same decadent, campy imagery that the fashion house is known for under Michele’s direction. But the photos also tell a cohesive story about the sheer amount of labor that once went into bringing garments to life — from the inspired workshops

https://www.refinery29.com/en-us/2019/07/237900/gucci-fall-2019-campaign-ready-to-wear?utm_source=feed&utm_medium=rss

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