If You're Not Familiar With Ssense, Their 70% Off Sale Is A Good Time To Get Acquainted

The Canadian luxury e-tailer SSENSE (pronounced “essence”) is a quietly successful dark horse in the crowded e-commerce space. Founder Rami Atallah built the platform as a school project while studying to be an engineer and launched it formally in 2006. And ever since, the spare, minimally-designed online boutique has made a name for itself by mixing megawatt designer brands with cutting-edge streetwear labels — all of which is supported by premium editorial content curated by 032c editor Joerg Koch. (They recently interviewed GoT star Maisie Williams, legendary cult film director John Waters, and Rihanna’s stylist Mel Ottenberg.) We find ourselves on the site on weekly basis, browsing left-of-center standbys like Loewe, Maryam Nassir Zadeh, and MM6 alongside sporty go-tos (Adidas, Levi’s, and Vans) and special splurges from Gucci, Chloe, and Marni.Therefore, when we were greeted with the news that their already-enticing sale section was breaking the 70% threshold today, we i