How Will The RealReal's Labeling Mistakes Affect The Resale Business?

In 2003, Target introduced an innovative design collaboration with Isaac Mizrahi, who at the time was selling his clothing line in Bergdorf Goodman, kicking off the hysteria that would be come the high-low collaboration. Since then the big box-retailer has introduced partnerships with designers like Rodarte, Alexander McQueen, Missoni, and most recently Vineyard Vines for a taste of luxury at a fraction of the price. In the resale market, the pieces from earlier high-low collaborations are now considered high-ticket relics from a distant past — except, as Fashionista discovered some are being mislabeled.\"Since its inception in 2011 as a premiere resale site for contemporary and luxury fashion labels, The RealReal has listed and sold hundreds of items designed by Prabal Gurung,\" Fashionista published on Thursday. \"(A dress similar to the one seen above is listed at $1,695.) However, this isn\'t a genuine Prabal Gurung dress, but a piece from the brand\'s 2013 collaboration with Target.

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