Kate Hudson: Why Not All Celebrity Brands Are Created Equal

If it seems like there’s a lot of celebrities launching or endorsing stuff right now, you’re not wrong. Just ask Kate Hudson, the Oscar-nominated actress and now successful fashion entrepreneur behind athleisure company Fabletics. “We\'re in a time where everybody wants to sell something,” she tells Refinery29’s global editor-in-chief and co-founder Christene Barberich on this week’s UnStyled. “It\'s a great place to make a living; you can endorse products, as an actor, and use your platform. And I’m all for it.”Skeptics will tell you that some stars don’t seem that invested in whatever they’re selling on the side. “A lot of people don’t want to put the effort in, because it’s a lot of work. And that’s fine too — if you love a product, let everyone else [discover it] … and I’ve been known to do that as well,” Kate says. But the How To Lose a Guy in Ten Days star has learned a lot over her 20 years in the spotlight. “If I’m talking about it, I nee