When it comes to marketing, teenagers are the ultimate get. Just look at the success of MTV (when they still played music), Abercrombie & Fitch (ten years ago) and Mean Girls. Basically, if marketers can get teens to latch on to their product, they\'re good to go for years to come — or at the very least, until the next generation comes along and finds something new to obsess over. But whilst a weekly trip to Target for the next installment of Twilight and a fresh box of Gushers always seemed to lift our teen spirits, today\'s teens are a whole lot pickier about the things that they want. And apparently, they can afford it.According to a recent Piper Jaffray survey, Gen Z, on average, spends a whopping $2,600 a year on food and clothing alone. Born between 1997 and 2012, this group of iPhone in-hand, Urban Outfitters -clad, Coachella-going teens rely on one retailer and one retailer only for more than half of their shopping needs: Amazon. But are we really surprised? After all, there\'s
https://www.refinery29.com/en-us/2019/04/229237/amazon-teens-best-sellers?utm_source=feed&utm_medium=rss
Comments
Post a Comment