Shop Every Single Piece Of Beyoncé’s Homecoming Merch

When Beyoncé Giselle Knowles-Carter took the stage at Coachella, she brought Black history and culture to the forefront. And in between celebrating the Black college experience (specifically HBCUs), the first Black woman to ever headline the music festival championed Black bodies, feminism, activism, and her family, all while wearing a custom Balmain hoodie. Last summer, Blue Ivy’s mother released that hoodie in both yellow and pink, along with a black T-shirt featuring a sorority-inspired graphic, will go on sale with proceeds benefiting the United Negro College Fund.Frederick D. Patterson and Mary McLeod Bethune founded the United Negro College Fund in 1944, and since then, the organization has raised more than $4.8 billion, helping more than 450,000 students attend historically Black universities. “This is something important and this collaboration is talking to the new generation and saying you can get that piece, you can be a part of the history,” Balmain creative director


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