H&M Launched Their Conscious Exclusive Collection, Just In Time For Earth Day

H&M is one of the few mass retailers embracing the sustainable fashion movement, one kickass collection at a time. Since 2010, the Swedish brand\'s released a total of eight Conscious collections, with each year bringing forth a set of new initiatives. Despite still trying to wrap our heads around last year\'s mind-blowing creativity (clothing made of fishnets?), one glance at H&M\'s newest release and we can honestly say that it\'s so. much. better.This morning, H&M launched their most sustainable Conscious collection yet. The 48-piece line is made from super innovative plant-based fabrics, from a silver jacket made from Piñatex (a.k.a. pineapple leather) to an off-shoulder blouse fashioned from orange peels.\"We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear,” H&M Creative Advisor, Ann-Sofie Johansson said in a press release. But their commitment to sustainaiblity



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