Everlane's New Sustainable Sneakers Will Be Everywhere This Summer



Everlane never shies away from a challenge. Last October, the company announced the launch of ReNew, a game-changing initiative to eliminate all virgin plastic from their supply chain by 2021, starting with outerwear. But their mission didn\'t end there. Less than a year later, the brand that brought you $100 cashmere and plastic-free puffers is back with its most sustainable venture yet.On April 25th, Everlane will roll out an entire brand of sneakers labeled Tread by Everlane. According to Michael Preysman, Founder & CEO of Everlane, sneakers have consistently been the product that customers beg for most, but his response to their cries has always been the same: \"never.\" \"Of everything we wear, sneakers have one of the heaviest footprints. They require a ton of energy to produce, are made largely from virgin plastic, and never break down. So when we buy and replace them often — billions end up in landfills around the world.\"After two years of consulting experts, working and re-worki

https://www.refinery29.com/en-us/2019/04/230177/tread-by-everlane-sustainable-sneakers-2019?utm_source=feed&utm_medium=rss

Comments