Matches Is Selling A $440 Paper Shopping Bag & Here's What It Means

You spent $6 on a box of water last week at Soul Cycle because the shame of buying plastic after forgetting your Swell at home was too much to handle. Your new $1000+ mattress contains no wool because the barista who makes your Oatly lattes in the morning said that you’re not really vegan unless your bed is vegan, too. And you\'ve already pre-ordered a $128 summer swimsuit from Reformation because of its ECONYL… before you found out that it still, in fact, sheds dangerous microfibers into the ocean.Suffice to say, saving the planet’s not always straightforward… nor is it cheap. So, when an ad promoting a reusable shopping bag, made of biodegradable paper fibers and 100% organic cotton, popped up on your Instagram feed this morning, it was a wink from the universe that was hard to ignore. Sustainability comes at a price, it seems, and it\'s somewhere around $440. View this post on Instagram Introducing @stefan_cooke, the LVMH Prize-nominated label offering somethi