What Does Rihanna’s Fashion Line Have To Do With Her Loud Album?



Last month, news broke that Queen Rihanna would be releasing something a little bigger than Fenty-branded sunglasses. The mogul is working with French luxury conglomerate LVMH to launch a house under her name. It would be the first time LVMH has debuted a new label since Christian Lacroix in 1987. No word on an official launch date, but thanks to Business of Fashion, we do know how the brand is referred to internally.“Now it appears that the venture — dubbed \'Project Loud France,\' a nod to Rihanna’s fifth studio album Loud — is further along than it seemed,” BoF reports. According to filing a French accounting firm obtained, Rihanna is a 49.99% shareholder and brings more the $34 million of her own money to the venture. LVMH is majority stakeholder.While we are happy to see that Rih & Co are already investing so much money into the project, the fact that the project is called “Project Loud France,” is especially exciting. Previous reports of the fashion line speculated a

https://www.refinery29.com/en-us/2019/02/225431/rihanna-lvmh-fashion-line-project-loud-france?utm_source=feed&utm_medium=rss

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