Ganni Responds To Criticism Of Its “Tone-Deaf” Copenhagen Fashion Week Show

Update: Ganni has responded to criticism its fall 2019 fashion show was “tone-deaf” for displaying photos of women in underdeveloped countries by award-winning National Geographic photojournalist Ami Vitale as models walked the runway.In a statement provided to Refinery29 by the brand, the Scandinavian label says:“At Ganni it is always our mission to celebrate women around the world. For the GANNI FW19 show, we drew inspiration from the beauty of life on earth and wanted to portray the diversity and connectivity we share on this planet.”The statement continues: “To illustrate this, we collaborated with photographer Ami Vitale on our set design. Ami has dedicated her life to documenting and amplifying stories of all forms of life. While well intentioned, we now understand the sensitivities we\'ve broached by showing our collection within the context of these images.”“We sincerely apologize for this, as it was never our intention. We will learn from this mistake and we promi