Balenciaga's Demna Gvasalia: I Didn't Start Appropriation



Demna Gvasalia, the designer behind both Balenciaga and his own label, Vetements, has a lot on his mind. In a wide-ranging interview with WWD, the man who popularized the \'ugly sneaker \' discusses the ongoing challenge of appropriation —and how he’s been a victim of it, too.“It’s a big word everyone is throwing around left and right, but nobody really knows where it actually comes from and why. And that it’s not Demna who started this,” Gvaslia tells WWD, just ahead of Balenciaga\'s March 3 show in Paris. After the designer sent his take on Ikea\'s infamous blue shopping bag and airbrushed hoodies down the runway at Balenciaga, Gvasalia\'s inspirations have been called into question.Whether at Balenciaga or Vetement, Gvasalia has been criticized for charging luxury prices for anti-luxury goods; as Business of Fashion put it, Gvasalia sells “working class brands and motifs to [...] rich consumers.” The designer acknowledges that he borrows and/or references obvious piece

https://www.refinery29.com/en-us/2019/02/225425/demna-gvasalia-balenciaga-vetements-designer-appropriation-interview?utm_source=feed&utm_medium=rss

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