Turns Out Americans Don't Trust Fashion Brands To Protect The Environment For Them

As the fashion industry opens up to sustainability, and maps a route toward a circular production ethos, more and more brands are stepping up to the plate and paving the way. From the luxury sector, like Stella McCartney and Kevin Germanier, to contemporary labels, like Maggie Marilyn and Mara Hoffman, to fast-fashion brands trying to slow things down, like Everlane and H&M, eco-friendly fashion is (slowly but surely) catching on. And, despite those who argue that producing clothes sustainably and ethically doesn\'t have to cost an arm and a leg, there\'s yet to be a fully sustainable, mainstream label that isn\'t expensive for the average consumer.But in a new poll by Changing Markets (an organization dedicated to reducing the environmental footprint of corporations) and the Clean Clothes Campaign, it seems Americans want even more supply chain transparency from clothing brands. The poll, which comprised of over 7,000 interviews across seven countries (more than 1,000 in each), including