Tiffany & Co Will Now Share Where Its Diamonds Are Sourced

As the fashion industry continues to edge toward total transparency around its sustainability efforts, legacy jewelry brand Tiffany & Co. announced on Wednesday it too is working to establish a new standard.The luxury brand says it will now share the countries of origin, or the provenance, of its newly, individually registered diamonds 0.18 carats and larger. By 2020, Tiffany & Co. will be able to share the craftsmanship journey behind the products with its Diamond Source Initiative. Customers will be able to trace the registered diamonds using a unique \"T & Co\" serial number that\'s itched into the ring with a laser – invisible to the naked eye, but providing info specific to the rock. According to the company\'s execs, it\'s no longer enough for diamonds to only be \"conflict-free.\"“Tiffany & Co. has long been committed to diamond traceability and going above and beyond industry norms to promote the protection of the environment and human rights,” Anisa Kamadoli Costa, Tiffany & C