This Rihanna-Favorite Designer Is Venturing Into Sportswear

There\'s really no one quite like Adam Selman. And we\'re not just saying that. He\'s pals with Rihanna and Amy Sedaris, has designed for everyone from Michael Jackson to Lady Gaga, competed in the CFDA/ Vogue Fashion Fund, and his collaboration with Le Specs transformed the accessory brand\'s entire business. He embodies his eclectic creations — and that\'s why the industry is so charmed by him. But it\'s Selman\'s next venture that\'s going to make him a household name. Launching today on Net-A-Porter, Selman is introducing ASS: Adam Selman Sportswear.The line, which is almost entirely sustainable, sees Selman pivoting completely to athletic-wear and athleisure. That\'s right: The designer will no longer produce his eponymous ready-to-wear label and is throwing himself into the sportswear arena. But why leave his namesake brand behind? \"Adam Selman has always had a sporty approach and attitude. The concept of buying \'sets\' and uniform dressing has been a core belief [of] the brand. I really