Reportedly Some Brands Are Paying Vogue Runway For Placement

Sponsored content just took on a new meaning. Vogue, which often integrates #sponcon through its editorial content on the website and magazine, also charges some brands a fee for photos of their latest collections to live on Vogue Runway\'s fashion week hub.On Wednesday, Business of Fashion reported a designer or brand can have their lookbook or collection images uploaded to Vogue’s Runway website and app twice annually for $20,000. This has reportedly been an option for at least three seasons, and it\'s unclear how many brands have paid to have their photos on the site. BoF notes for the \"spring 2019 ready-to-wear season for womenswear, Vogue Runway listed about 480 brands, according to the site’s index, versus about 445 the same season two years.\"\"Experts and brands will always prioritize using and referring to the genuine, ‘clean’ image directly from Getty, Imaxtree, or Vogue,” a content strategist who works with fashion publishers told BoF. “I think the past five years ha