Kaia Gerber, Kate Moss Front Stella McCartney's Latest Campaign

There\'s a good amount of symbolism to suss out in Stella McCartney \'s spring 2019 campaign. Photographed by Johnny Dufort, two generations of supermodels, Kaia Gerber and Kate Moss, feature in standout pieces from McCartney\'s latest ready-to-wear collection that showed in Paris last October — a tie-dye, organic denim jumpsuit, a white, organic cotton boiler suit, a metallic floral mini, and more. But it\'s the campaign\'s shape, in distinct circles against a white background, that contains the hidden message.The circles represent\'s McCartney\'s steadfast commitment to sustainability and a circular economy — meaning the British designer doesn\'t make something, uses it, and disposes of it. Instead, she keeps resources in use for as long as possible, extracts the maximum value from each, then recovers and regenerates textiles and materials at the end of each service life. The brand is embracing new business models that transform how McCartney produces her clothes, sells them, shares the



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