Just Like Cardi B, You Couldn't Avoid Fashion Nova In 2018

It\'s official: Fashion Nova is the most popular fashion brand. Just ask Google, which released its 2018 Year in Search findings on Wednesday – revealing, among many other categories, the most-searched fashion brands of the year. While the usual suspects are listed — Louis Vuitton, Versace, Givenchy, Gucci, Alexander McQueen, Dolce & Gabbana, Fashionphile, Dior, and Moschino — it\'s Cardi B\'s favorite fast-fashion retailer (rap that three times fast!) that claims the number one spot.This means that one of the year\'s most successful clothing brand did it all without an expensive, celebrity-filled campaign or spread in a leading fashion magazine. In July, InfluencerDB — a marketing software company that highlights the best performing brands and influencer marketing campaigns on Instagram — found that Fashion Nova engaged with more social media users than such competitors as Zara and H&M. The secret to the brand\'s success lies in working with influencers to conquer the market. A