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It Looks Like Cambridge Analytica Used Fashion Brands To Elect Trump
At this point, it\'d be shocking if news broke that someone or something didn\'t nefariously influence the 2016 election. But new revelations from Business of Fashion\'s Voices conference in Oxfordshire, England hit close to home: whistleblower Christopher Wylie, who wore Yeezy sneakers to break the news on Wednesday, revealed that Cambridge Analytica, the data firm of which he was previously the director of research, weaponized fashion brands to help elect now-President Donald Trump.The firm used Facebook likes for labels such as Wrangler and L.L. Bean to build algorithms to spread pro-Trump messaging during Trump\'s controversial presidential campaign.Wylie, who insists his \"day job\" is in fashion, was featured on a lineup that included former Lanvin creative director Alber Elbaz and fellow A-list designer Stella McCartney as speakers at BoF\'s annual gathering of fashion thinkers and influencers. During his 45-minute lecture, Wylie explained how loyalty to certain fashion brands can sign