If I gave people what they wanted I‟d have designed a faster horse

“If I gave people what they wanted I‟d have designed a faster horse” – Henry Ford

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This may well never have actually been said by Ford, it may just be an apocryphal quote, but we don‟t care, do we, because it makes a brilliant point?

Sometimes you have to step outside the box and take chances that don‟t necessarily sit with conventional wisdom.

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