Among global fast-fashion players, H&M has long distinguished itself via designer collaborations. Their first was a collection designed by the late Karl Lagerfeld — and it sold out in seconds. Then there was that top secret Giambattista Valli couture capsule which damn near broke the internet. Its latest designer pairing is the first of its kind for the retailer. On Monday, WWD announced H&M is bringing its fashion designer collaboration initiatives to China, and designer Angel Chen has created a 45-piece capsule with the retailer’s design available in September.“When I was designing the capsule, my priority was to reflect Chinese culture and my brand identity in a meaningful way, sell through became secondary,” 28-year-old Chen said. “I chose some iconic looks from my archive, and gave it an update in colorway, material and details. For example, we used 100 percent recycled nylon mesh fabric to construct my bodysuit, and that came out of a discussion I had with H&M on how to
https://www.refinery29.com/en-us/2019/07/238509/hm-angel-chen-chinese-designer-collection?utm_source=feed&utm_medium=rss
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